PR Principles — Friends Are An Assett Comments
3 Reasons Why You Don’t Sell To Friends-The Bright Side.
Nobody has much luck selling to their friends anyways.
The radar goes up and the heat shield goes up as soon as
there is a hint of selling between friends.
In case you hadn’t noticed, that’s not what friends are for.
Lets look at the bright side.
Why shouldn’t your friends still be a great source of financial gain.
There is a huge difference between selling to them and benefiting
from the influence you have on each others lives.
It’s a mutual benefit, It doesn’t have to be one sided
Three quick reasons come to mind, why you shouldn’t sell to your
friends and how that can be a good thing.
First, the best client is a referred client and friends can be
your prime source of referrals for your own business.
With the question, Who do you know that might be looking
or interested in this…you can get better results
than trying to direct sell to your friend.
Second, You are always looking for ways to help your clients
and business associates out. Your friends are themselves
a prime source of referrals for you to give to other peoples
business. Let your friends buy where they are comfortable;
from somebody else. This way you help two people, your friend
and your circle of associates. Don’t worry, your turn will come.
Business will flow from your giving attitude.
Third, this can be the most useful benefit of the natural resource
that is your friends. They are your prime source of information on
what you’re doing right and what you’re doing wrong in your business.
Why not utilize this incredible information. It can be the best free
analytics you will find to let you know how you can give better
service and value to your clients. Even a personal evaluation,
although it may not feel that great can give you the insight that
will put you miles ahead of your competition.
Friends are people you like to be with and hang out with.
Some of them have been around for years
that’s why they’re called friends…and why you should never sell to them.
Use your friends for the things they’re best at …giving advice,
giving referrals and giving sales to your associates.
