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3 Reasons Why You Don’t Sell To Friends-The Bright Side.

      Nobody has much luck selling to their friends anyways.
The radar goes up and the heat shield goes up as soon as
there is a hint of selling between friends.
In case you hadn’t noticed, that’s not what friends are for.

Lets look at the bright side.
Why shouldn’t your friends still be a great source of financial gain.
There is a huge difference between selling to them and benefiting
from the influence you have on each others lives.
It’s a mutual benefit, It doesn’t have to be one sided

Three quick reasons come to mind, why you shouldn’t sell to your
friends and how that can be a good thing.
First, the best client is a referred client and friends can be
your prime source of referrals for your own business.
With the question, Who do you know that might be looking
or interested in this…you can get better results
than trying to direct sell to your friend.

Second, You are always looking for ways to help your clients
and business associates out. Your friends are themselves
a prime source of referrals  for you to give to other peoples
business. Let your friends buy where they are comfortable;
from somebody else. This way you help two people, your friend
and your circle of associates. Don’t worry, your turn will come.
Business will flow from your giving attitude.
Third, this can be the most useful benefit of the natural resource
that is your friends. They are your prime source of information on
what you’re doing right and what you’re doing wrong in your business.
Why not utilize this incredible information. It can be the best free
analytics you will find to let you know how you can give better
service and value to your clients. Even a personal evaluation,
although it may not feel that great can give you the insight that
will put you miles ahead of your competition.
Friends are people you like to be with and hang out with.
Some of them have been around for years
that’s why they’re called friends…and why you should never sell to them.
Use your friends for the things they’re best at …giving advice,
giving referrals and giving sales to your associates.

You never know where the next PR Principle will come from.   

 I was on my bike today coming up a long fairly steep grade.

PR Shot

There are only twelve speeds on my bike so it wasn’t long till
I found myself tacking from one side of the road to the other.
Tacking is a nautical term for sailing into the wind on an angle
to take advantage of the side swipe of wind. 
  In my case it wasn’t wind I was taking advantage of , it was gravity.
As I crossed the road I would dip ever so slightly back down hill.
This would give me enough momentum, and a slight rest from the strain
to head up the hill as I turned to continue tacking down a little
and back up the other side. 
With this method you can coast up  
some of the toughest of hills as long as you keep a close eye on the traffic.
The PR  Principle here is… to let the other guy do what he wants to do.
If you can help him rest or coast while he makes his decision, he will follow
 you to the top.
Good and right decisions are made only  when your client is rested
and in the drivers seat.