3 Reasons Why The Phone Was Made For Business….PR Principles Comments
There is always such an uproar when somebody starts talking about cold calling. Why’s and How’s and Why nots fly like lightning bolts in a Summer Kansas Storm. Where does all this excitement come from and waht PR Principle is at play here?
1. What I see first of all is , What is the #1 Best reason to make a cold call? Out of the blue the phone rings and it’s someone you haven’t heard from in a long time. The gift of surprise is one of the quickest ways to turn any proposal into an opportunity. I’ve seen the coldest hearts melt when the heat of an unexpected call is applied.
2. The Phone is a safe haven for both parties. Remember the old party lines? Where you were never sure who was going to be listening in. You could always tell half the neighbourhood was online when the volume dropped. Today, there is privacy and unlike the internet, unless they got ya tapped, there’s an intimacy level that can be reached that lets you slide behind the other persons desk and ask him if he’s ready for show and tell. And they can always escape…just as easily, so it’s a fair jungle to work in.
3. No one said it would be easy…The whole thing about cold calls is..that you take the heat ..so the other guy can have it easy. The # 3 reason that the Phone was made for business and the main PR Principle at work here is you can “Deal From Strength” . You now have the power to control the conversation. You’re the one that picked up the phone and paid the price of initiation. Like we say in the free Bigness Priniples report. The first thing you can do to start a business from absolute zero is to pick up the phone and give a friendly call to somebody who you know that would appreciate an unexpected call. Reach out first and feel the power of making somebody’s day just by saying hello in person over the phone. Try it, you’ll like it.
Take a break and listen to this old timer. The phone rules.
