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PR Principles…..One Day At A time Comments

Sep28
The Bright Side

The Bright Side

    One day at a time with it’s failures and fears,
With its hurts and mistakes, with its weakness and tears,
With its portion of pain and its burden of care;
One day at a time we must meet and must bear.

One day at a time to be patient and strong;
To be calm under trial and sweet under wrong;
Then its toiling shall pass and its sorrow shall cease;
It shall darken and die, and the night shall bring peace. 

One day at a time—but the day is so long,
And the heart is not brave, and the soul is not strong,
O Thou pitiful Christ, be Thou near all the way;
Give courage and patience and strength for the day.

Swift cometh his answer, so clear and so sweet;
“Yea, I will be with thee, thy troubles to meet;
I will not forget  thee, nor fail thee, nor grieve;
I will not forsake thee; I never will leave.”

Not yesterday’s load we are called on to bear,
Nor the morrow’s uncertain and shadowy care;
Why should we look forward or back with dismay?
Our needs, as our mercies, are but for the day.

One day at a time, and the day is His day;
He hath numbered its hours, though they haste or delay.
His grace is sufficient; we walk not alone;
As the day, so the strength that He giveth His own.
                                             Annie Johnson Flint

PR Principles Upsell Guru Overkill Comments

Sep17

What is this latest craze of upsell, downsell, crosssell and oversell that’s going on in the Internet Marketing industry?
    Guru’s have gone completely over the top on all this stuff. Your credit card is hardly cooled off and it’s time for another swipe. You can’t possibly implement even a small portion of the information you just received when there is another email loaded with bonuses leering from your inbox. 
   There oughta be a law for these guys that keeps them at bay for at least thirty days from the time you  purchase one of their products as well as a limit of one upsell per webpage.
       The other day by the time I got through the third upsell sales page I honestly could not recall what it was I bought in the first place. It’s almost like they are trying to outdo eachother with this add on technique.
As an aside here….If you do get pulled into this swirling sales vortex make sure you make a copy of the sales pages you buy from so you have a reference down the road of what you bought.
      Just because  the buying frenzie psychology  works and can shovel an extra couple hundred  bucks into a Guru’s pocket doesn’t mean this is desirable marketing in the long run.
      The trainee gets burnt out without successful results. They move on and are unsubscribed . The Pr Principle here that must be addressed is “how to maintain a sustained lifelong relationship” This type of marketing is flash in the pan and good Public Relations are not being built.
      Why not give the client room to breath and make some rational decisions about the training content and tools being provided? As for us, in the consumer world of Internet Marketing training products?
     Four words will solve most of our problems.
Buy Less! Implement More!
Also, remember when it’s your turn to add that upsell…be kind, be thoughtful and remember this PR Principle. A long term, happy, satisfied customer is the only way to build a sustainable marketplace for your business.

I thought I would offer this bit of music nostalgia for those with a few minutes to listen. Have a Super Day.

PR Principles Money In The Mail Comments

Sep12
 Money In The Mail .....PR Principles

Money In The Mail .....PR Principles

One sure way to make somebody feel good is to send them
an unexpected card in the mail

A quick story.
 I was a young person growing up and had
just been living on my own for a short time.
I missed home and I missed home cooking.
Financially I was making my way OK but had lots of new bills.
  One morning I got up and there was a letter
lying on the floor, over by the door.
It had come through my mail slot.
It was a card from my dear ol’ Dad …and wasn’t it great
to hear news from home and know somebody was
thinking about you.
Well, the surprise in that card
was A Fifty Dollar bill.
   That made my day for sure.
Pr Principle here is…..
Want somebody to like you a lot?
Send them a card.
Want them to love ya?
Put some Money In The  Mail

PR for Digby Comments

Sep8
Digby, Nova Scotia

Digby, Nova Scotia

 
 I’d like to start off with a little PR for Digby, Nova Scotia just to introduce myself and let you see by example what www.prprinciples.com is all about.
   
       First of all did you know that Digby, Nova Scotia is known as the  most romantic town in Canada.
It’s also the home of the world famous Digby Scallop where they take 10 full days out of every year to celebrate this most delectable mollusk.
          Somehow there is a direct correlation between the sensuous pleasure of seafood and the fact that Digby is known as the most romantic town in Canada.
        Never undersetimate the power of food to build a stong relationship quickly.
And that’s the end of lesson one of our first PR Principle.
If you want someone to like you, take them out for lunch….and if you want them to love you…take them out to lunch in Digby, Nova Scotia.

Wharf Rat Rally Added Bonus Comments

Sep7

A few Pics of the  5th annual Wharf Rat Rally…Motorcyle Extaravaganza
that took place in…where else?  Beautiful Digby
on Labour Day week-end 2009.


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