PR Principles Upsell Guru Overkill Comments
What is this latest craze of upsell, downsell, crosssell and oversell that’s going on in the Internet Marketing industry?
Guru’s have gone completely over the top on all this stuff. Your credit card is hardly cooled off and it’s time for another swipe. You can’t possibly implement even a small portion of the information you just received when there is another email loaded with bonuses leering from your inbox.
There oughta be a law for these guys that keeps them at bay for at least thirty days from the time you purchase one of their products as well as a limit of one upsell per webpage.
The other day by the time I got through the third upsell sales page I honestly could not recall what it was I bought in the first place. It’s almost like they are trying to outdo eachother with this add on technique.
As an aside here….If you do get pulled into this swirling sales vortex make sure you make a copy of the sales pages you buy from so you have a reference down the road of what you bought.
Just because the buying frenzie psychology works and can shovel an extra couple hundred bucks into a Guru’s pocket doesn’t mean this is desirable marketing in the long run.
The trainee gets burnt out without successful results. They move on and are unsubscribed . The Pr Principle here that must be addressed is “how to maintain a sustained lifelong relationship” This type of marketing is flash in the pan and good Public Relations are not being built.
Why not give the client room to breath and make some rational decisions about the training content and tools being provided? As for us, in the consumer world of Internet Marketing training products?
Four words will solve most of our problems.
Buy Less! Implement More!
Also, remember when it’s your turn to add that upsell…be kind, be thoughtful and remember this PR Principle. A long term, happy, satisfied customer is the only way to build a sustainable marketplace for your business.
I thought I would offer this bit of music nostalgia for those with a few minutes to listen. Have a Super Day.
